đź“… Date: April 23, 2025
đź“Ł Category: Local SEO News | GMB Update
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What’s Happening?
As of April 23, 2025, many businesses worldwide are reporting a significant issue with their Google Business Profile (formerly Google My Business)—the “Updates” section is not appearing on live listings, even though content is still being successfully created and published from the backend.
This issue has disrupted visibility across both Google Search and Google Maps, affecting a wide range of industries and locations.
The Problem: Posts & Events Not Displaying
Businesses and marketers have observed that:
- The “Updates” or “From the Business” section is missing from public-facing profiles.
- Newly published posts—including offers, announcements, and events—are not visible to users.
- The issue affects both desktop and mobile views.
- The problem appears to be global in scope.
“I can post updates in the backend, but they’re not visible on the live listing—it’s like GMB posts have vanished.”
— A frustrated multi-location marketer
Widespread Impact
This is not a localized glitch. Reports have emerged from the US, UK, UAE, India, and beyond, with both single-location businesses and large agencies managing hundreds of listings experiencing the same issue.
Possible Causes (Unofficial)
While Google has not released an official statement yet, here are some potential reasons behind the problem:
1. Backend Bug or Rendering Glitch
A technical issue on Google’s end may be preventing posts from being displayed properly, despite being published successfully.
2. UI Test or Layout Redesign
Google frequently experiments with Business Profile layouts. This could be part of an A/B test or temporary UI update where the “Updates” section is being hidden or repositioned.
3. Algorithm or Content Policy Shift
Google might be tweaking its algorithm to prioritize “trusted” or “high-engagement” content, leading to filtered visibility of certain post types or formats.
What You Should Do Right Now
If your GMB posts and events have disappeared:
1. Keep Posting
Continue to publish offers, events, and updates. They might reappear once the issue is resolved. Consistency still plays a role in local rankings.
2. Check Both Google Search & Maps
Some users are seeing partial visibility depending on the platform (Search vs Maps) or device (mobile vs desktop).
3. Document the Glitch
Take screenshots, note timestamps, and list affected locations if you’re managing multiple profiles. This will help in tracking the issue or reporting it.
4. Report to Google
Raise a ticket via the Google Business Profile Help Center or tag @GoogleMyBiz on Twitter with a brief description of your issue.
Final Thoughts from Excellova Digital
This GMB visibility glitch is more than just a backend bug—it has real consequences for local businesses that rely on their Google listings for customer engagement and lead generation.
While it’s frustrating, it’s likely temporary. In the meantime, remain active, monitor your listings closely, and keep communication channels open with your customers.
Key Takeaways: GMB Post Visibility Issue – April 2025
- GMB posts and events are disappearing from live profiles, though they’re being published in the backend.
- Affects visibility on Google Search and Google Maps, across desktop and mobile.
- Potential causes: UI changes, backend bug, or policy updates by Google.
- Continue posting to maintain listing activity and potential visibility restoration.
- Monitor and document the issue—especially critical for agencies managing multiple locations.
- Report directly to Google via their Help Centre or Twitter support (@GoogleMyBiz).
Need help managing your local SEO or GMB listings during this glitch?
Contact Excellova Digital — we’re actively helping clients adapt and stay visible.
